What The Hell Is AI?

What Is AI, Anyway?

AI stands for Artificial Intelligence—but all that really means is we’re teaching computers to do repetitive tasks. In trucking, that includes scanning load boards, booking loads, and securing backhauls—jobs that are tedious but essential.

Why AI isn’t All-Powerful

Imagine a student that can only learn from books that the teacher assigns, but does not have the capacity or agency to read or learn in their own time. This student perfectly resembles the limitations of AI. 

When scientists design these AI systems, they feed it data, often publicly available data from the internet. The AI then learns from this data and is able to answer questions and perform tasks on prompts that relate to this data, but it is limited only to the specific data that it has been fed. 

This is what makes humans different and irreplaceable by AI. Humans can think and contextualize and do research to understand new ideas and topics. Unlike humans, it doesn’t have real-world context or independent thought.

Why Trucking Needs AI (and Fast)

So, if AI can’t actually learn new things, why is it useful? AI can do low-level repetitive but often time consuming tasks. Therefore, by integrating AI into your workflow as a trucker you can eliminate tedious tasks, boost your earnings, and free up time for what matters most.

That’s where Cinesis comes in. Our AI helps you:

• Match you with loads that fit your equipment and lane preferences

• Prioritize higher-paying or more efficient routes

• Save you time by handling back-and-forth negotiations

• Learn your preferences—so over time, it books smarter and smarter

• Automatically book backhaul loads for you–saving thousands of deadhead miles

What does this mean for you? Less time on load boards, more time on the road—and more money in your pocket.

Under the Hood: How Cinesis AI Works

Cinesis connects directly with load boards like Truckstop, and uses advanced models trained on millions of data points—past loads, rate trends, lane histories, and your preferences—to find and book loads on your behalf.

You tell us what you like: flatbed only? No Northeast? Prefer $3/mile and up? The AI listens.

Here’s what it’s doing in the background:

1. Scans loads instantly (faster than any human)

2. Filters based on your setup and past decisions

3. Books the load automatically—or pings you for approval if you want

You’re still the boss. We just do the heavy lifting.

Clearing the Air: Common Myths About AI

Let’s bust some myths real quick:

“AI will replace truckers.”
Nope. We’re not automating driving—we’re automating headaches. The load booking grind. You’re still in the driver’s seat (literally and figuratively).

“AI doesn’t understand my business.”
Actually, it’s built around it. The more you use Cinesis, the smarter it gets at your preferences. Think of it like a dispatcher who finally gets you.

Final Word

AI isn’t here to take your job—it’s here to take your problems. Cinesis helps you stay on the road, book better loads, and take back your time.

Curious? Try it out free for 30 days—no commitment.
Let the tech do the hard part, so you can focus on what you do best: driving and getting paid.

Try Cinesis Free for 30 Days: Sign Up Here
Want to see it in action? Watch our YouTube Demo
Have questions? Book a 15-min call